Stopping the Endless Promotion

With all due respect, as you are helping people live at a much higher quality of life than they would otherwise, even if you are selling coffee and donuts, what are you doing to keep your marketing from coming off like an endless promotion?

So many businesses offer different percents off, different discounts, various versions of B1G1F, and so forth.  As a result, they have turned themselves into a commodity where the only differentiating factor is the price.

How are you fighting that trend in your business?