What Your Website Needs More Than Anything Else…

It is amazing the number of business leaders and owners who responded to a recent survey I performed.  When I asked what outside consultants they hired over the past two years, the number one response was website design. To widen the response a little, it was website design as…

Stopping the Endless Promotion

With all due respect, as you are helping people live at a much higher quality of life than they would otherwise, even if you are selling coffee and donuts, what are you doing to keep your marketing from coming off like an endless promotion? So many businesses offer different…

Are you managing your time effectively?

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. … Pareto developed both concepts in the context of the distribution of…

A F-bomb that cost the business 300%

Late last year, a friend commented to me he was turning off his marketing for the month of December.  While I believe the time to invest more into your marketing is when your competitors are pulling back, thereby gaining market share, I was unable to convince this friend to…

Guaranteed Results

I recently completed a Strategy Session for a local business and found the following. BTW, the additional profits I find during one of these 45 minute strategy sessions is guaranteed to be realized over the next 12 months.  Now, you may be wondering what profits I would find in…