A F-bomb that cost the business 300%

Late last year, a friend commented to me he was turning off his marketing for the month of December.  While I believe the time to invest more into your marketing is when your competitors are pulling back, thereby gaining market share, I was unable to convince this friend to continue to market over the Holiday period. There are several examples of a business continuing to market despite their current sales, the current economy, and what the pundits on Finance TV tell you to do with…

Guaranteed Results

I recently completed a Strategy Session for a local business and found the following. BTW, the additional profits I find during one of these 45 minute strategy sessions is guaranteed to be realized over the next 12 months.  Now, you may be wondering what profits I would find in YOUR business within 45 minutes.  Just go to my calendar link and schedule a time for a strategy session. You can see that we uncovered at least 310% of extra profit in your business which means…

How to Build a a Strong Economy that lasts

Calvin Coolidge Our 30th President is best known for the quote “The Business of the United States is Business.” Some think that this was poor judgement on his part as the attitude reflected on the over-confidence of the 1920s economy, which crashed a few years later into the Great Depression.  But nothing could be from the truth. Confidence in a strong foundation is never something to worry about.  Even the Good Book mentions that “Wise men build their house upon a rock, where the winds…

Does Anyone Know What Christmas is all about?

The Apostle John begins his Gospel with In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God.  All things were made through Him, and without Him nothing was made that was made. In Him was life, and the life was the light of men. And the light shines in the darkness, and the darkness did not comprehend it. Hundreds of years earlier, the prophet Isaiah penned The people that walked in darkness…