Yeahbut…

  I recently spoke with a business owner who had a BAD case of yeahbut.  Yeahbut seems to be an illness which runs rampant in business owners who have little to no sales. Every insight or piece of advice is responded with “Yeah, but…” followed by a litany of the reasons why a suggestion or insight doesn’t work. Here are some samples of how Yeahbut can be recognized.  Stay clear of business owners with Yeahbut in case you yourself fall victim to such problems. Me:…

Episode 2 – The Marketing Wars

EPISODE 2: THE MARKETING WARS   Now let’s get business to come to us by leveraging other companies’ customer bases. This is always a good idea for local businesses and businesses that have small budgets. Come to think of it, this is a great way to get business for any business on any budget.   Now that we’ve got some branding in place and we’re open for business, it’s time to get some customers. But in building our donut business for the long term, what’s…

Bernie Does It Again…

No, this is not a rant on Bernie Sanders (but it did get you to look at this blog posting…) Years ago, a Wall Street investor named Bernard Baruch was approached by a young entrepreneur.  The upstart was asking the elder to invest in his business plans, to the tune of $100,000.  The story goes that Baruch noted he would not lend any money, but he would do something more lucrative.  “I’ll walk from one side of the trading floor to the other, and then…

Innovating Your Business to Become the Dominant Force in Your Market

Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.   Through innovation, it’s possible for any small local business to compete and even beat its larger competition. We will use the following six areas to highlight how this can be done quickly and inexpensively: (1) effective branding, (2) gathering customer…

The Secret Number That Leads to Success

Did you know there’s a secret number that leads to Success?  This same number is used over and over in engineering design as it is the most powerful structure. Ancient civilizations used this secret number to ensure the legacy of their society would last millennia. What’s the Number?  Three. Why Three? A triangulated frame is the strongest way to build an automobile frame.  A pyramid is the strongest natural occurring structure and many polygonal structures are simply multiple triangles sharing a common side. Even the…