Thar is SO 20th Century

WHHHHAAATTTT? You 20th century dinosaur! How can you talk about such things in this age of social media, SEO, SEM, PPC, and other digital gizmos, thing-a-ma-jigs and what-cha-ma-call-its? What am I talking about? Direct mail… It still works.  I haven’t seen the stats for 2016 yet, but the statistics in 2015 were that Direct mail produced a 40% better response rate than on-line marketing.  As for the amount of business, direct mail still is, amazingly, the 800 pound gorilla in the room, generating more business…

Why do you do what you do?

Recently a friend asked me, “Why do you do what you do?” During a six month period in the early 1990s, I lost my job, all of my material possessions, my wife and all interaction with my older son.  To say the least, it was not the most fun holiday season I have ever experienced. I recovered from these set-backs, primarily by an introduction to a person from Indianapolis who had gone through similar circumstances in his life. What I realized through this friendship/ mentoring…

What You Learned about Attracting Leads is Wrong

You are bombarded daily with ads vying for your attention.  In fact, you see ads so often, the same ones over and over, that you may believe it is easy to create and run an advertisement. In fact, many of us do.  You may use social media to attract people to look at you, by doing some trick or stunt, all vying for attention. But advertising is much more than getting your attention. If all you wanted to do was attract attention, you can twerk,…

The Magic of Trump Marketing

This is not a political piece.  This is not a thought as to whether you should vote for one candidate over another in November. It is simply the realization of the Magic of Trump Marketing.  I can boil it down to two words – Name Recognition.  I believe I first heard of Mr. Trump when I was still in college.  He was a young, extremely successful for his age, business and real estate entrepreneur.  And in the thirty plus years since I have graduated, I would…

Are your succeeding with your partnering relationships?

Are you succeeding with your partnering relationships?   I have a rather unique way of looking at a solution to marketing problems. Most people in marketing and advertising would be seeking a strategy to interrupt a prospect by having a semi-nude 20 something or a dancing elephant or a cat-fight over a beer followed by an attempt to get you to buy some product or service today, before the sun goes down, or the zombie apocalypse will take place and everything as you know it…