Innovating Your Business to Become the Dominant Force in Your Market

Innovation is always the key to success for any small business. In this case study, we’ll show you how something as mundane as a donut shop can find new, innovative and creative ways to inexpensively position themselves as a dominant force in their market.   Through innovation, it’s possible for any small local business to compete and even beat its larger competition. We will use the following six areas to highlight how this can be done quickly and inexpensively: (1) effective branding, (2) gathering customer…

The Secret Number That Leads to Success

Did you know there’s a secret number that leads to Success?  This same number is used over and over in engineering design as it is the most powerful structure. Ancient civilizations used this secret number to ensure the legacy of their society would last millennia. What’s the Number?  Three. Why Three? A triangulated frame is the strongest way to build an automobile frame.  A pyramid is the strongest natural occurring structure and many polygonal structures are simply multiple triangles sharing a common side. Even the…

WWHHHHHAAATT? How Much???? You’ve Got to be CrAzY!!!!

 Commodities.  Sameness.  Common. The marketplace wants to do this to you. Nothing to see here.  Same old – Same old.  There’s nothing new under the sun, as the Good Book phrases it. But if everything is the same, why is the price so different? After all, the car magazine I pick up at the local grocery store is printed in color.  Theirs is too.  The grocery store magazine talks about the latest technology, the latest inventions and insights in the auto industry.  Theirs does too. …

How Are You Different?

We hear it all the time.  At networking functions.  In conversations with Purchasing Managers and prospective clients.  On line and off. They get what you do.  In fact, many times it is verbalized something like this: “I understand you are a butcher – baker – candlestick maker, but you are the third butcher – baker – candlestick maker that I have talked to this week.  What makes you different?” I’ve actually had salespeople ask me to help them to clarify how they are different when…

Awesome Ways to Find Prospects

There are a plethora of networking opportunities in today’s world.  Pre-work meetings, luncheons, after-work get togethers, social events and business seminars.  Trade shows.  All oriented around the idea of networking. So what does the savvy entrepreneur do in order to get prospects and new customers?  They do what everyone else is doing – they network. And quite a bit of business is exchange via networking.  The largest networking organization in the world touts the average member in their organization makes $20,000 – 54,000 in revenue…