Everyone Has Something they can sell for $6000

  This is a quote from a friend’s seminar I attended early this summer.  I’ll get back to the quote shortly. In today’s world, we have a very interesting phenomena going on.  For instance, I woke up early this morning and flipped on the television for a few minutes while eating breakfast.  There I found one of my favorite pass-times.  Automobiles. Specifically, it was Cars.TV on a local PBS station.  This episode was about the latest Toyota RAV4 which was developed in conjunction with Tesla. …

Marketing Wars Continued

My apologies for being side tracked the last couple of weeks, but we continue… The next step is hopefully obvious too… we need to put the customers into a database so we can start to systematically contact them. Use a program like SmartTracks (www.smarttracks.net) that allows you to put new customers into an “email track” which means that each customer will get the same set of offers at the same intervals. For instance, we want to send them an immediate email with an offer for…

Yeahbut…

  I recently spoke with a business owner who had a BAD case of yeahbut.  Yeahbut seems to be an illness which runs rampant in business owners who have little to no sales. Every insight or piece of advice is responded with “Yeah, but…” followed by a litany of the reasons why a suggestion or insight doesn’t work. Here are some samples of how Yeahbut can be recognized.  Stay clear of business owners with Yeahbut in case you yourself fall victim to such problems. Me:…

Episode 2 – The Marketing Wars

EPISODE 2: THE MARKETING WARS   Now let’s get business to come to us by leveraging other companies’ customer bases. This is always a good idea for local businesses and businesses that have small budgets. Come to think of it, this is a great way to get business for any business on any budget.   Now that we’ve got some branding in place and we’re open for business, it’s time to get some customers. But in building our donut business for the long term, what’s…

Bernie Does It Again…

No, this is not a rant on Bernie Sanders (but it did get you to look at this blog posting…) Years ago, a Wall Street investor named Bernard Baruch was approached by a young entrepreneur.  The upstart was asking the elder to invest in his business plans, to the tune of $100,000.  The story goes that Baruch noted he would not lend any money, but he would do something more lucrative.  “I’ll walk from one side of the trading floor to the other, and then…