WWHHHHHAAATT? How Much???? You’ve Got to be CrAzY!!!!

 Commodities.  Sameness.  Common. The marketplace wants to do this to you. Nothing to see here.  Same old – Same old.  There’s nothing new under the sun, as the Good Book phrases it. But if everything is the same, why is the price so different? After all, the car magazine I pick up at the local grocery store is printed in color.  Theirs is too.  The grocery store magazine talks about the latest technology, the latest inventions and insights in the auto industry.  Theirs does too. …

How Are You Different?

We hear it all the time.  At networking functions.  In conversations with Purchasing Managers and prospective clients.  On line and off. They get what you do.  In fact, many times it is verbalized something like this: “I understand you are a butcher – baker – candlestick maker, but you are the third butcher – baker – candlestick maker that I have talked to this week.  What makes you different?” I’ve actually had salespeople ask me to help them to clarify how they are different when…

Awesome Ways to Find Prospects

There are a plethora of networking opportunities in today’s world.  Pre-work meetings, luncheons, after-work get togethers, social events and business seminars.  Trade shows.  All oriented around the idea of networking. So what does the savvy entrepreneur do in order to get prospects and new customers?  They do what everyone else is doing – they network. And quite a bit of business is exchange via networking.  The largest networking organization in the world touts the average member in their organization makes $20,000 – 54,000 in revenue…

Are Your Special Events & Informational Meetings Profitable?

  There are quite a bit of special events and information meetings taking place these days – from webinars to teleseminars to in-person meetings and events.  All of them organized attract your prospects, current and past clients to some offer you are presenting. But let’s step back and apply the rule the world runs on – the 80/20 Rule –  to your events and meetings. The 80/20 Rule says that 80% of your revenue will come from 20% of your customers.  So what are you…

My Client was Dumb Founded

My client was dumb-founded. There was an urgent need which needed to be resolved in the next 2 hours.  Upper management and the owner of the business were frazzled and acting like the proverbial “chicken with its head cut off.” I resolved the problem in less than 15 minutes.  They were perplexed.  “How’d you solve the problem so quickly,” they asked.  I was confused why they thought it would take longer as I had simply picked up the phone and called the other company, discussed…